CRM is a tool for the management of customer relationships. It is very useful in any business, from manufacturing goods to those that provide services as it allows to plan a business strategy based on clients. This tools become essential in global markets like IT services where retain a customer is more important than winning new ones.
This tool is an open system data (front office) that gives us the opportunity to exchange information with customers. To create records which allow us to see the concept of value that the customer has with the product, to focus on the real needs processes that give rise to the application and delete processes that result in an increase in the price of the product without increasing its value. We can also anticipate new requirements and provide better after-sales services.
The use of a CRM system often fails or doesn’t give the desired results because its implementation is only limited to software installation without studying the context of the company, nor provide the necessary knowledge to its employees. A CRM system should be implemented only after studying the current relationship with customers and defining the new one that the company wants to reach. Once we know that we will have a clearer picture of which systems we will need, which procedures will need to be standardized and on which topics will be needed to train the staff of the organization.
The CRM software was initially developed by payment and large companies. Recently, however, began to emerge such as “open source”, ie free and open source. This brings with it the following advantages: low cost and the possibility of changing them to the needs of each company.
We are currently working on the development of an open source extension for Joomla 1.5 which will add online booking functionalities to any portal implemented on the mentioned CMS.
With this tool the customers of any companies in the sectors of hotels, restaurants, car rental agencies and all those who offer the booking of any good or service for a fixed period will be able to make reservations via the Internet by defining the type of product to purchase and the date of start and end of the reserve. The system will also give the chance to make the payment through Internet.
Companies who use this package may acquire a strong presence on Internet, extending the range of benefits provided to its customers and improve its image by presenting it as active and modern.
This tool will allow to hotels, restaurants, car rental business, etc a:
Keep you informed about the project on www.jreserv.com.
We are pleased to announce that we have completed the requirements phase of JReserv project. Here are the features that we will implement in the first version.
1 Resources Management:
The system will allow the management of resources, allowing to Create, Read, Update y Delete (CRUD) them. The system must store relevant information about it including: title, description and images.
Also should allow to classify the resources in a flexible manner in order to be suitable for any business allowing the proper adaptation of the tool to any environment. A resource would be associated to a bookable category which will be associated with one or more than one category. At the same time, a category can be classified in other parents categories. For example, for a resource of a hotel called “101 room” could be associated to a bookable category called “Double Room”, which may be associated with the following categories “Caesar Hotel” to define that it belong to this hotel. At the same, this hotel may be associated with “Santa Fe” to identify to which city belongs.The category “Caesar Hotel” may be a children of another category called “Emperors Chain” to identify which chain owns the hotel while “Santa Fe” is the children of “Argentina” to determine to which country it belongs. As you can see this is very flexible and could be adapted to any business.
A bookable category may be associated to one or more addons. These addons can be purchased at the same time of the booking. For example, by booking a “Double Room” we would be able to add to our order a “Dinner Menu”. It is possible that the addons impact on the price of the reservation.
Picture 1: Entities associated with resources
Bookable categories and categories would also have associated properties that represents its characteristics. Having this information in a separate entity will allow to perform searches of resources and categories which have these characteristics in common. As an example, the resource “Double Room” could have assigned properties “Jacuzzi”, “Private Bath”, “Air Conditioning”. Then if you’re interested in making a reservation for a room with Jacuzzi you could make a filtering to obtain a list of all the rooms that have those features and then choose between them.